Six Socks Studio organized a rebranding event enriched by an interactive installation entirely conceived and realized in-house. 200 unique keychains were algorithmically generated, laser-engraved on black plexiglass and distributed to guests.

The installation consisted of a monolithic totem equipped with a vertical 4K digital signage screen, Logitech Brio webcam, and a custom NFC/RFID tag reader. The screen projected looping visuals until a user approached the totem: by placing the keychain on the NFC reader, the display showed an evocative phrase about technology, design and innovation, unique to each keychain.

The sound design, developed specifically for this experience, was synchronized with the lighting system installed along the walls, which transitioned from low-intensity white to intense red with a pulsating animation. The lighting system, also designed in-house, consisted of six Wi-Fi control units connected to 5-meter digital LED strips, fully addressable and individually programmable.